If you have signed, or are getting ready to sign a listing agreement with a real estate agent, you should already be aware of what their services or fees will cost you, but exactly what will you receive besides hopefully the selling of your home? As a part of the agreement, there are certain real estate agent services that you should be provided. While some agents may maintain more contact than others, you have a right to be a part of the process and ultimately know what is taking place during the process. Here are a few of the services that should be delivered.
There is a saying that "a picture is worth a thousand words", and this is especially true when it comes to real estate. The first images that a prospective buyer sees of your home will help to generate their initial interest in your house. If the pictures are poor images, or are taken from unflattering angles, that buyer may never ask to see, or consent to being shown your property.
Although a cell phone may take really good pictures, these are not the types of pictures that you want representing your home. Ask your real estate agent to have professional pictures taken of your house and property.
It has been shown that not only does professional pictures help your home sell for a higher price, they can also result in your home selling quicker. Listing with photos result in people taking a longer time to view your property. The better the pictures the more your property will stand out. With more people shopping from a distance online and all of the competition that can now be found online, quality pictures really do matter.
Multiple Listing Services
You should not be content just with your house being listed in the local newspaper, or shared among brokers in the agency. Even while your pictures are being taken, your agent should generate a listing for your home on the multiple listing service (MLS). This is a network of services including a database and software that will allow your agent to share information with other real estate agents, who in turn can share with prospective buyers on the details of your home. This can result in your home getting more views, more traffic, and better offers.
Listing Marketing Plan
In addition to a MLS listing, your agent should be able to provide you with information on all of the other avenues they will use as means of exposure for your home. Multiple marketing avenues will ensure that your house is sold as quickly as possible and for as much as possible. They should also be able to furnish you with a timeline showing not only where your home will be featured, but when and for how long. This will also allow you to share these marketing locations with those who may have interest.
Continuous Monitoring Of Your Listing Price
Even though you and your listing agent have created the price point at which you hope your home will sell or exceed, this does not always happen. Sometimes economic and market conditions can sometimes require that there be an adjustment in your selling price in order to keep your house competitive with those on the market. Your real estate agent should monitor this and make timely suggestions when an adjustment is in order. You just have to decide whether or not you are going to take their advice.
Remember, you are a valuable member of your real estate marketing team. Although your agent is in the business of selling your home, they cannot do it without your input. They need your feedback. Let them know if there are any real estate services that you feel that you need.